Intellectual Property

Trademarks

An unregistered trademark does not belong to whoever uses it: it belongs to whoever registers it first. We run clearance searches before you invest in a name, file the application with the Mexican Institute of Industrial Property in the right classes, answer office actions and oppositions, and track renewals and the declaration of use so the registration is not lost through oversight. We also register slogans and trade names.

Trademark enforcement

When a third party uses a similar name, copies the packaging or registers the domain, we act: cease-and-desist letter, opposition to their application, cancellation or non-use proceedings against their registration, administrative infringement action before the Institute and, where there is counterfeiting, a criminal complaint. On the other side, we defend companies accused of infringing someone else's mark.

Copyright and commissioned works

Software, designs, the website, the training manual and the advertising video are works protected by copyright. If an employee or an outside vendor created them without the proper contract, the rights may not belong to the company. We draft the work-for-hire agreements and employment clauses that secure ownership, register works where it helps, and manage licenses to use third-party works.

Trade secrets and confidentiality

The formula, the customer list, the production process and the purchase prices are trade secrets if the company treats them as such. We design the system that gives them legal protection: identification of restricted information, confidentiality agreements with employees, vendors and partners, access controls, and the non-compete clause that Mexican law allows. When a former employee or a competitor misappropriates the information, we bring the civil, administrative or criminal action.

Licenses and franchises

We draft and negotiate trademark, software and technology licenses, and franchise agreements with the disclosure document the law requires. We look after royalties, territory, exclusivity, quality control, term and termination, and record licenses with the Institute when protection against third parties requires it.

Intellectual property inside the company

We audit what the company believes it owns against what it actually owns: expired marks, works never assigned, domains registered in an employee's name, software with insufficient licenses. We deliver an inventory of intangible assets with the risks and the plan to regularize them.

For individuals

We advise authors, creators, professionals and entrepreneurs on registering their name, personal brand and works, and on contracts with publishers, producers, platforms and clients.

Information current as of November 8, 2026.